Where is the Instagram Aesthetic Headed in 2022?
5 mins read

Where is the Instagram Aesthetic Headed in 2022?

It’s not a secret that the look and feel of Instagram is evolving.

Filters that are oversaturated and photo-perfect settings are gone. Instead, we’re seeing a fresh trend of real-time edits that are gracing the Instagram feed.

Are you prepared to stay ahead of the game? These are the top 8 fashion trends for aesthetics on Instagram 2022:

  1. Unedited Photo Dumps
  2. Instagram’s In-app Fonts on the Feed
  3. Blurred Shots
  4. Pink Hues
  5. 70’s Iconography
  6. The Reels ~Aesthetic~
  7. Gloomy & Grainy
  8. Seasonal Color Palettes
#1: Unedited Photo DumpsIn 2022, real reality is all there is – imperfections and everything else. This could be the reason we’re seeing a lot of “photo dumps” in our feeds.Famous and influential people as well as everyone else are taking advantage of this trend, and are sharing a variety of uncut videos and photos in a carousel or Reel.

The concept is simple sharing what’s happening in your daily life in raw, unprocessed form. The content can be random photos from your camera Roll or highlight photos from the last month or even a specific activity or event.

The Later’s Visual Instagram Planner let’s you design and preview your feed prior to you publish. Develop a distinctive visual look for your profile. Sign now for a free account!

#2: Instagram’s In-app Fonts on the Feed

If you’ve been looking through memes you’ve likely noticed the increase in posts with Instagram’s fonts available in-app.

The text used on feeds was reserved for custom fonts Buy Twitter Followers UK is usually created using an app for a design that is a third party.

Today, things are more simple. Instagram’s fonts on the app have an updated and upgraded status that means creating popular memes is never more simple.

#3: Blurred ShotsSeeing double? There’s no need to worry. The 2022 style is all about blurry photography which ranges from subtle to completely blurred action images.

It is tied to the need for authentic, “in the moment” content, even if the outcome is created.

The most effective way to get in on this trend? Make sure to add some movement the next time you snap a picture or utilize VSCO’s blur tool to manually recreate the appearance.

#4: Pink HuesWhile the popularity of colorful filters is experiencing an overall decline, however, one color remains beloved as they have ever. That’s right. In 2022, Instagram wears pink.

In line with this trend we’re seeing pink hues combined with retro-looking grainy filters that deliver a blast of nostalgia from the 90s.

Are you looking to recreate the style? Use an editing program using a pink-toned filter, and apply a lot of grain. VSCO’s C4 filter is excellent choice for this style and so are Tezza’s Flower and Yum presets.

PSA: Create, test and post your Instagram posts in advance using Later’s free tools for scheduling! Reduce time and enhance your strategy for content now.

#5: 70’s Iconography

One of the most significant fashion trends that is trending on Instagram at present is the use of 70’s-inspired style icons.

From peace and smiley-face icons, to cool fonts The 70s are making waves on Instagram.

This style, however, isn’t just about the past.

The classic colorways of mustard yellow, avocado green as well as faded blue, are revived with popping bubblegum pink.

The more fun the more refined.

#6: The Reels ~Aesthetic~While the majority of Instagram seems to be shying away from a clear aesthetic brand, the exact same cannot be said about Instagram Reels. The Reels style has seen an increase in popularity. This Reel is a perfect illustration of what it looks like:

This stylized and sophisticated style usually is comprised of a sequence of photos or videos set to popular audio with the use of a dark and atmospheric filter, and a customized text overlay that is neutral colors. Vibe.

TIP: Looking to find more information about the most recent Reels trends? Explore the Reels blog here.

#7: Gloomy and GrainyBold and vibrant colors are gone, dull and grainy is back it doesn’t sound appealing, doesn’t it?In reality, however, the results are strikingly low-key and trendy, which is very popular with European creators and influencers.

Editor in charge of fashion Polly Sayer has the aesthetic right to the letter and her photos appear straight out of magazines:


Creative director and founder Aylin Koenig takes things another step forward by weaving desaturated photos throughout Aylin Koenig’s Instagram feed.


The result is a minimalist and muted. Who would have thought the Instagram style could be so stylish?

#8: Seasonal Color PalettesThis new trend in aesthetics is so effortless that it could have gone unnoticed.The most popular color for designers and creators It’s a matter of shift your color palette when the seasons change, gradually moving from the dark tones of autumn and soft pastels that are typical of springtime.


UK travel writer Kelsey from London is an expert in this subtle shift in style, producing content that’s perfectly pitched for the season.


Whatever Instagram style you decide to go with it is important to take your time with your choice – and prepare and test your Instagram feed ahead of time.